Platinum: The Metal of Endurance and Elegance
Precious platinum is the ultimate choice for the modern woman—exuding beauty, versatility, and elegance, all while possessing incredible strength and resilience. By choosing platinum, you're embracing a symbol of individuality, strength, and timeless style.
Qualities of Platinum
Eternal
Platinum is known for its eternal brilliance, unmatched durability, and lasting radiance.
- Unrivaled Durability: Platinum’s exceptional durability makes it the most secure and protective metal for holding precious stones, ensuring your jewelry remains protected for a lifetime of wear.
- Shape Retention: Unlike other metals, platinum does not change shape or wear away, providing firm and secure settings for gemstones.
- Density: Its high density makes platinum far more durable than other metals used in jewelry, contributing to its longevity.
Pure
Platinum is a naturally white metal, renowned for its purity and hypoallergenic properties.
- Naturally White: Platinum's natural whiteness means it doesn’t require any coatings or treatments and will maintain its bright, lustrous appearance without fading or tarnishing.
- Purity: Platinum jewelry is composed of 95% pure platinum, in comparison to 18kt gold, which is only 75% pure. This purity makes platinum an ideal choice for those with sensitive skin, as it is naturally hypoallergenic.
- Lifetime Radiance: Platinum’s purity ensures that it retains its beauty and natural color for a lifetime.
Rare
Platinum's rarity adds to its allure, making it one of the most exclusive and sought-after metals in the world.
- 30 Times Rarer than Gold: Platinum is found in only a few locations around the globe, making it 30 times rarer than gold.
- A Symbol of Prestige: Throughout history, platinum has been coveted by influential figures, regarded as a symbol of exclusivity and individuality.